I love using my design skills to make the world better for everyone.

Goran Licanin Photo

Ever since I was a kid, I wanted to help people. I was born with a cleft palate, so being faced with challenges from an early age, I found joy in helping others overcome theirs. I still remember my elementary school friends coming to me for advice regarding their "love" life... heh.

Years later, I managed to get into the most prestigious higher-ed school in Serbia (my home country), to study psychology. I dreamed of becoming a therapist, but somewhere along the way, I discovered I preferred the more logical, data-driven approach in the field of cognitive assessment. Being an overachiever, I undertook the most difficult Master's Degree project I could find, and ended up helping to improve the state of cognitive assessment in Serbia.

Around this time, I started getting serious about design. I had made a few websites for friends (in tables!), and realized this was something I was actually good at. I moved half way across the world, to the U.S., and co-founded a design agency with my amazing wife.

Along the way, I learned to incorporate my empathy, passion, and skills I learned in psychology into my design work. I helped my clients identify and solve their core problems, and co-created solutions that improved their business, and the lives of their users.

Today, as I move away from remote contracting, I'm looking to find a company that is passionate about design  and making the world a better place for everyone.

    Skills

  • UX Strategy
  • Visual Design
  • Interaction Design
  • Content Strategy
  • User Research
  • User Modeling
  • Rapid Prototyping
  • Leadership
  • Business Management
  • Testing Methodology & Administration
  • Data Analysis
  • HTML, CSS, basic JS & jQuery

    Tools

  • Sketch
  • Photoshop
  • InVision
  • Marvel
  • Balsamiq
  • Illustrator
  • Principle

Recommendations

Goran was B-Stock's first designer helping the company since its inception. I was always impressed by his attention to detail, ability to offer us more than one solution and efficient execution. I would recommend Goran to any modern Silicon Valley type outfit where effective design is important.

Ivaylo Iliev, VP Engineering at B-Stock Solutions

I have worked with Goran for 7 years and he was a pleasure to work with. In addition to his great design skills, he is always learning and working to understand additional elements of his craft like ux design for multiple platforms. He takes ownership of his work and goes over and above consistently.

Mark K., COO & Co-Founder at LingQ

It was clear to me from the start that Goran had a keen eye for user experience. Goran was always willing to explore new concepts, and was very excited to push the boundaries and challenge the norms of what constitutes good design.

Alex R, Former Project Manager at LingQ

    Skills

  • UX Strategy
  • Visual Design
  • Interaction Design
  • Content Strategy
  • User Research
  • User Modeling
  • Rapid Prototyping
  • Leadership
  • Business Management
  • Testing Methodology & Administration
  • Data Analysis
  • HTML, CSS, basic JS & jQuery

    Tools

  • Sketch
  • Photoshop
  • InVision
  • Marvel
  • Balsamiq
  • Illustrator
  • Principle